We accept as a given that communication within an organization will consistently work toward the overall benefit of each employee and of the organization in general. Our goal then is to build and maintain a communications system that allows information to flow freely throughout the organization. The premises initially established for a communication plan will tend to drive it towards certain specific results. But the plan should to be flexible enough to allow the communications network that it creates to accept and information from unexpected sources and integrate this information, and perhaps these sources, into the communications process.
This paper presents a model outline for a communications plan based on a plans I have implemented in several organizations. It begins by identifying prerequisite conditions which should exist or be established in a company for a plan to be successful. The paper then identifies communication subject matter suggestions and places them in a directional framework which involves all company employees.
A number of communications vehicles are identified and briefly discussed. Finally, some comments on implementation factors are provided.
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